Thoughts from GlobalShop 2011

GlobalShop is the world’s largest annual trade show and conference dedicated to store design, visual merchandising, and shopper marketing. This Las Vegas show had over 600 suppliers. Show management stated that the show had the largest number of attendees and suppliers in five years. The anxious feelings of the last few years in the retail community seemed to be lifted. Retailers came with a much more positive outlook and had more projects in the works. Manufacturers were encouraged by the quality of the attendees and the projects that they discussed. 

 

The conference sessions were all well attended and well received. Paco Underhill, CEO of Environsell reviewed the lessons from the recession and how to sell to the changed consumer. Unfortunately, the only environmental session, “The Inevitably Green Future of Retail,” was cancelled when the speaker missed his plane. By the disappointed comments of the overflow crowd, the topic was extremely important to the attendees. Illustrated by outstanding photos, Euroshop 2011 was reviewed by a lively panel discussion.  Every three years the hottest materials, styles, and technologies are seen in Dusseldorf, Germany at this show. For those who couldn’t make it, they were able to experience the best ideas that Euroshop had to offer.

 

GlobalShop is the show that attracts all the major retailers across the country. They get to exchange ideas with their peers at the award shows and in the aisles of the exhibit halls. The retailers were able to see each manufacturer’s newest offerings from lighting to flooring to store fixtures. Manufacturers relished this chance to see so many top level retail executives. The show seemed to be taking on a more European flavor with more booths holding parties, having music, and providing beverages. The excitement in retail seems to be back, and hopefully, the show will soon be back to its former strength.